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Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Fuqua School of Business, Duke University, Durham, North Carolina 27706
rstaelin{at}duke.edu

The goal of this brief note is to provide the reader with an appreciation of how this paper was initially conceived, to state what I think are the paper's key insights, and to outline a few of the many challenges and opportunities that still exist in studying channel management issues.