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Editorial—Database Submissions

Warrington College of Business, University of Florida, Gainesville, Florida 32611
Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
steven.shugan{at}cba.ufl.edu
ebradlow{at}wharton.upenn.edu

Marketing Science, in collaboration with the Informs Society on Marketing Science (ISMS), announces a new type of authored submission—the database report. Marketing Science will consider the publication of submitted databases. The same standards will apply to these detached databases as for the data employed in submitted manuscripts.