This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Shugan, S. M. Search for Related Content

Editorial—Introduction to the Special Classics Issue

Warrington College of Business, University of Florida, Gainesville, Florida 32611
steven.shugan{at}cba.ufl.edu

This special classics edition of Marketing Science presents seven of our early, most highly rated articles according to the Social Sciences Citation Index® (developed by the Institute of Scientific Information), published before widespread library subscriptions to Marketing Science and before formal and systematic inclusion in the SSCI index. This issue includes Thaler (1985), Guadagni and Little (1983), Jeuland and Shugan (1983), Anderson (1985), Hauser and Shugan (1983), McGuire and Staelin (1983), and Pasternack (1985). Among other benefits, these articles should now enjoy widespread library access, inclusion in numerous databases, availability in electronically searchable format, and formal inclusion in citation services. This introduction to the special issue also summarizes some findings from our all-time most highly cited articles in Google Scholar: Thaler (1985), Anderson and Sullivan (1993), Anderson and Weitz (1989), Guadagni and Little (1983), Griffin and Hauser (1993), Jeuland and Shugan (1983), Novak et al. (2000), Bolton (1998), Anderson (1985), and Pasternack (1985). Finally, it summarizes articles excelling on citations per year: Acquisti and Varian (2005) and Lynch and Ariely (2000).

The best is yet to come.

Key Words: classic articles; greatest hits; most-cited articles; highest impact; mental accounting; scanner data; channel strategy; defensive strategy; transaction cost analysis; competitive channel strategy; return policies