Marketing Science
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MARKETING SCIENCE
Vol. 28, No. 2, March-April 2009, pp. 225
DOI: 10.1287/mksc.1080.0475
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Commentary—Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun

John Gittins

Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom
gittins{at}stats.ox.ac.uk

These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.

Key Words: website morphing; Gittins index
History: Received: November 13, 2008; accepted: November 17, 2008.






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