Marketing Science
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MARKETING SCIENCE
Vol. 28, No. 6, November-December 2009, pp. 1167
DOI: 10.1287/mksc.1090.0543
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Right arrow Articles by Fader, P. S.
Right arrow Articles by Winer, R. S.

Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)

Deadline: January 15, 2010

Peter S. Fader, Russell S. Winer

The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104-6340
Stern School of Business, New York University, New York, New York 10012-1126
faderp{at}wharton.upenn.edu
rwiner{at}stern.nyu.edu

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