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MARKETING SCIENCE
Vol. 27, No. 1, January-February 2008, pp. 7-8
DOI: 10.1287/mksc.1070.0346
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Shugan, S. M. 2002. In search of data: An editorial. Marketing Sci. 21(4) 369–377.[Abstract/Free Full Text]





This Article
Right arrow Abstract Freely available
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Shugan, S. M.
Right arrow Articles by Bradlow, E. T.
Right arrow Search for Related Content