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MARKETING SCIENCE
Vol. 27, No. 1, January-February 2008, pp. 9-11
DOI: 10.1287/mksc.1070.0343
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Acquisti, A., H. R. Varian. 2005. Conditioning prices on purchase history. Marketing Sci. 24(3) 367–381.[Abstract/Free Full Text]

Anderson, E., B. A. Weitz. 1989. Determinants of continuity in conventional industrial channel dyads. Marketing Sci. 8(4) 310–323.[Abstract/Free Full Text]

Anderson, E. 1985. The salesperson as outside agent or employee: A transaction cost analysis. Marketing Sci. 4(3) 234–254.[Abstract/Free Full Text]

Anderson, E. W., M. W. Sullivan. 1993. The antecedents and consequences of customer satisfaction for firms. Marketing Sci. 12(2) 125–143.[Abstract/Free Full Text]

Bolton, R. N. 1998. A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction. Marketing Sci. 17(1) 45–65.[Abstract/Free Full Text]

Griffin, A., J. R. Hauser. 1993. The voice of the customer. Marketing Sci. 12(1) 1–27.[Abstract/Free Full Text]

Guadagni, P. M., J. D. C. Little. 1983. A logit model of brand choice calibrated on scanner data. Marketing Sci. 2(3) 203–238.[Abstract/Free Full Text]

Hauser, J., S. M. Shugan. 1983. Defensive marketing strategies. Marketing Sci. 2(4) 319–360.[Abstract/Free Full Text]

Jeuland, A. P., S. M. Shugan. 1983. Managing channel profits. Marketing Sci. 2(3) 239–272.[Abstract/Free Full Text]

Lynch, J. G., Jr., D. Ariely. 2000. Wine online: Search costs affect competition on price, quality, and distribution. Marketing Sci. 19(1) 83–103.[Abstract/Free Full Text]

McGuire, T., R. Staelin. 1983. An industry equilibrium analysis of downstream vertical integration. Marketing Sci. 2(2) 161–191.[Abstract/Free Full Text]

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Pasternack, B. A. 1985. Optimal pricing and return policies for perishable commodities. Marketing Sci. 4(2) 166–176.[Abstract/Free Full Text]

Shugan, S. M. 2006. Fifty years of Marketing Science. Marketing Science 25(6) 551–555.[Abstract/Free Full Text]

Shugan, S. M. 2007. Thanks to the many individuals who make publication of Marketing Science possible. Marketing Sci. 26(3) 285–292.[Abstract/Free Full Text]

Thaler, R. 1985. Mental accounting and consumer choice. Marketing Sci. 4(3) 199–214.[Abstract/Free Full Text]





This Article
Right arrow Abstract Freely available
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
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Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Shugan, S. M.
Right arrow Search for Related Content