Marketing Science
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Contents: Winter 1982, Volume 1, Issue 1   [Index by Author]       Other Issues: No previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Lewis G. Pringle, R. Dale Wilson, and Edward I. Brody

MARKETING SCIENCE 1982 1: 1-29. [Abstract] [PDF]  

Leonard M. Lodish

MARKETING SCIENCE 1982 1: 31-56. [Abstract] [PDF]  

David C. Schmittlein and Vijay Mahajan

MARKETING SCIENCE 1982 1: 57-78. [Abstract] [PDF]  

Harsharanjeet S. Jagpal and Ivan E. Brick

MARKETING SCIENCE 1982 1: 79-92. [Abstract] [PDF]  

Robert J. Meyer

MARKETING SCIENCE 1982 1: 93-121. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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