Marketing Science
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Contents: Spring 1982, Volume 1, Issue 2   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Donald G. Morrison, Richard D. H. Chen, Sandra L. Karpis, and Kathryn E. A. Britney

MARKETING SCIENCE 1982 1: 123-141. [Abstract] [PDF]  

John R. Hauser and Kenneth J. Wisniewski

MARKETING SCIENCE 1982 1: 143-179. [Abstract] [PDF]  

John U. Farley, Donald R. Lehmann, and Michael J. Ryan

MARKETING SCIENCE 1982 1: 181-204. [Abstract] [PDF]  

Richard A. Harshman, Paul E. Green, Yoram Wind, and Margaret E. Lundy

MARKETING SCIENCE 1982 1: 205-242. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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