Marketing Science
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Contents: Summer 1982, Volume 1, Issue 3   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Manohar U. Kalwani and Alvin J. Silk

MARKETING SCIENCE 1982 1: 243-286. [Abstract] [PDF]  

Shmuel S. Oren, Stephen A. Smith, and Robert B. Wilson

MARKETING SCIENCE 1982 1: 287-313. [Abstract] [PDF]  

Masao Nakanishi and Lee G. Cooper

MARKETING SCIENCE 1982 1: 314-322. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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