Marketing Science
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Contents: Fall 1982, Volume 1, Issue 4   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Wayne S. DeSarbo, J. Douglas Carroll, Donald R. Lehmann, and John O'Shaughnessy

MARKETING SCIENCE 1982 1: 323-350. [Abstract] [PDF]  

William L. Moore and Donald R. Lehmann

MARKETING SCIENCE 1982 1: 351-370. [Abstract] [PDF]  

Frank M. Bass and Alain V. Bultez

MARKETING SCIENCE 1982 1: 371-378. [Abstract] [PDF]  

Donald G. Morrison and Norman E. Toy

MARKETING SCIENCE 1982 1: 379-389. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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