Marketing Science
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Contents: Winter 1991, Volume 10, Issue 1   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Dipak C. Jain and Naufel J. Vilcassim

MARKETING SCIENCE 1991 10: 1-23. [Abstract] [PDF]  

Randolph E. Bucklin and James M. Lattin

MARKETING SCIENCE 1991 10: 24-39. [Abstract] [PDF]  

Michael H. Rothkopf

MARKETING SCIENCE 1991 10: 40-57. [Abstract] [PDF]  

P. K. Kannan and Gordon P. Wright

MARKETING SCIENCE 1991 10: 58-82. [Abstract] [PDF]  

Dipak Jain, Vijay Mahajan, and Eitan Muller

MARKETING SCIENCE 1991 10: 83-90. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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