Imran S. Currim and Linda G. Schneider

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment
MARKETING SCIENCE 1991 10: 91-110. [Abstract] [PDF]  

James H. Pedrick and Fred S. Zufryden

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data
MARKETING SCIENCE 1991 10: 111-130. [Abstract] [PDF]  

Ram C. Rao

Pricing and Promotions in Asymmetric Duopolies
MARKETING SCIENCE 1991 10: 131-144. [Abstract] [PDF]  

Sangit Chatterjee, Linda Jamieson, and Frederick Wiseman

Identifying Most Influential Observations in Factor Analysis
MARKETING SCIENCE 1991 10: 145-160. [Abstract] [PDF]  

Pankaj Ghemawat

Market Incumbency and Technological Inertia
MARKETING SCIENCE 1991 10: 161-171. [Abstract] [PDF]  

Lakshman Krishnamurthi and S. P. Raj

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity
MARKETING SCIENCE 1991 10: 172-183. [Abstract] [PDF]  

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