Marketing Science
HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS
QUICK SEARCH:   [advanced]


     

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Summer 1991, Volume 10, Issue 3   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

[Search ALL Issues]

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Greg M. Allenby and Peter E. Rossi

MARKETING SCIENCE 1991 10: 185-204. [Abstract] [PDF]  

Rashi Glazer and Kent Nakamoto

MARKETING SCIENCE 1991 10: 205-228. [Abstract] [PDF]  

Birger Wernerfelt

MARKETING SCIENCE 1991 10: 229-245. [Abstract] [PDF]  

Sudhindra Seshadri, Kalyan Chatterjee, and Gary L. Lilien

MARKETING SCIENCE 1991 10: 246-263. [Abstract] [PDF]  

Sunil Gupta and Donald G. Morrison

MARKETING SCIENCE 1991 10: 264-269. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS
Copyright © 2009 by INFORMS.