Marketing Science -- Table of Contents (Fall 1991 , 10 [4])

TABLE OF CONTENTS

QUICK SEARCH:

	Author:		Keyword(s):
Year:		Vol:		Page:

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Fall 1991, Volume 10, Issue 4 [Index by Author] Other Issues:

Find articles in this issue containing these words:
[Search ALL Issues]

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

S. Chan Choi: Price Competition in a Channel Structure with a Common Retailer
MARKETING SCIENCE 1991 10: 271-296. [Abstract] [PDF]

Jeongwen Chiang: A Simultaneous Approach to the Whether, What and How Much to Buy Questions
MARKETING SCIENCE 1991 10: 297-315. [Abstract] [PDF]

Barbara E. Kahn and Jagmohan S. Raju: Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior
MARKETING SCIENCE 1991 10: 316-337. [Abstract] [PDF]

P. K. Kannan and Gordon P. Wright: On "Testing Competitive Market Structures"
MARKETING SCIENCE 1991 10: 338-347. [Abstract] [PDF]

Kyeho Yun, Bruce Buchanan, and Ambar G. Rao: The BB/NBD + 1 Model Applied to Rotation Policy
MARKETING SCIENCE 1991 10: 348-358. [Abstract] [PDF]