Wayne S. Desarbo and Ajay K. Manrai

A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research
MARKETING SCIENCE 1992 11: 1-20. [Abstract] [PDF]  

Barry L. Bayus

Brand Loyalty and Marketing Strategy: An Application to Home Appliances
MARKETING SCIENCE 1992 11: 21-38. [Abstract] [PDF]  

S. Weerahandi and S. R. Dalal

A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments
MARKETING SCIENCE 1992 11: 39-53. [Abstract] [PDF]  

Dennis H. Gensch and Ehsan S. Soofi

A Minimum Discrimination Information Estimation of Multiattribute Market Share Models
MARKETING SCIENCE 1992 11: 54-63. [Abstract] [PDF]  

Bruce Buchanan and Pamela W. Henderson

Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design
MARKETING SCIENCE 1992 11: 64-75. [Abstract] [PDF]  

Paul W. Farris, Mark E. Parry, and Kusum L. Ailawadi

Structural Analysis of Models with Composite Dependent Variables
MARKETING SCIENCE 1992 11: 76-94. [Abstract] [PDF]  

Adam Finn

Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment
MARKETING SCIENCE 1992 11: 95-100. [Abstract] [PDF]  

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