Marketing Science -- Table of Contents (Spring 1992 , 11 [2])

TABLE OF CONTENTS

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Contents: Spring 1992, Volume 11, Issue 2 [Index by Author] Other Issues:

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Paul E. Green and Abba M. Krieger: An Application of a Product Positioning Model to Pharmaceutical Products
MARKETING SCIENCE 1992 11: 117-132. [Abstract] [PDF]

Dan Horsky and Paul Nelson: New Brand Positioning and Pricing in an Oligopolistic Market
MARKETING SCIENCE 1992 11: 133-153. [Abstract] [PDF]

Devavrat Purohit: Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles
MARKETING SCIENCE 1992 11: 154-167. [Abstract] [PDF]

Pradeep K. Chintagunta and Dipak Jain: A Dynamic Model of Channel Member Strategies for Marketing Expenditures
MARKETING SCIENCE 1992 11: 168-188. [Abstract] [PDF]

Purushottam Papatla and Lakshman Krishnamurthi: A Probit Model of Choice Dynamics
MARKETING SCIENCE 1992 11: 189-206. [Abstract] [PDF]