Jagmohan S. Raju

The Effect of Price Promotions on Variability in Product Category Sales
MARKETING SCIENCE 1992 11: 207-220. [Abstract] [PDF]  

Fred M. Feinberg

Pulsing Policies for Aggregate Advertising Models
MARKETING SCIENCE 1992 11: 221-234. [Abstract] [PDF]  

Gurumurthy Kalyanaram and Glen L. Urban

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods
MARKETING SCIENCE 1992 11: 235-250. [Abstract] [PDF]  

Barry L. Bayus

The Dynamic Pricing of Next Generation Consumer Durables
MARKETING SCIENCE 1992 11: 251-265. [Abstract] [PDF]  

Aradhna Krishna

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior
MARKETING SCIENCE 1992 11: 266-286. [Abstract] [PDF]  

Daniel S. Putler

Incorporating Reference Price Effects into a Theory of Consumer Choice
MARKETING SCIENCE 1992 11: 287-309. [Abstract] [PDF]  

Hani I. Mesak

An Aggregate Advertising Pulsing Model with Wearout Effects
MARKETING SCIENCE 1992 11: 310-326. [Abstract] [PDF]  

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