Marketing Science -- Table of Contents (Fall 1992 , 11 [4])

TABLE OF CONTENTS

QUICK SEARCH:

	Author:		Keyword(s):
Year:		Vol:		Page:

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Fall 1992, Volume 11, Issue 4 [Index by Author] Other Issues:

Find articles in this issue containing these words:
[Search ALL Issues]

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Wujin Chu: Demand Signalling and Screening in Channels of Distribution
MARKETING SCIENCE 1992 11: 327-347. [Abstract] [PDF]

Thomas S. Gruca, K. Ravi Kumar, and D. Sudharshan: An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model
MARKETING SCIENCE 1992 11: 348-358. [Abstract] [PDF]

Vinay Kanetkar, Charles B. Weinberg, and Doyle L. Weiss: Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
MARKETING SCIENCE 1992 11: 359-371. [Abstract] [PDF]

Peter S. Fader, James M. Lattin, and John D. C. Little: Estimating Nonlinear Parameters in the Multinomial Logit Model
MARKETING SCIENCE 1992 11: 372-385. [Abstract] [PDF]

Pradeep K. Chintagunta: Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments
MARKETING SCIENCE 1992 11: 386-407. [Abstract] [PDF]