Marketing Science -- Table of Contents (Spring 1993 , 12 [2])

TABLE OF CONTENTS

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Contents: Spring 1993, Volume 12, Issue 2 [Index by Author] Other Issues:

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Eugene W. Anderson and Mary W. Sullivan: The Antecedents and Consequences of Customer Satisfaction for Firms
MARKETING SCIENCE 1993 12: 125-143. [Abstract] [PDF]

William Boulding and Richard Staelin: A Look on the Cost Side: Market Share and the Competitive Environment
MARKETING SCIENCE 1993 12: 144-166. [Abstract] [PDF]

David C. Schmittlein, Lee G. Cooper, and Donald G. Morrison: Truth in Concentration in the Land of (80/20) Laws
MARKETING SCIENCE 1993 12: 167-183. [Abstract] [PDF]

Pradeep K. Chintagunta: Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
MARKETING SCIENCE 1993 12: 184-208. [Abstract] [PDF]

Robert Jacobson and David A. Aaker: Composite Dependent Variables and the Market Share Effect
MARKETING SCIENCE 1993 12: 209-212. [Abstract] [PDF]