Füsun Gönül and Kannan Srinivasan

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues
MARKETING SCIENCE 1993 12: 213-229. [Abstract] [PDF]  

V. Padmanabhan and Ram C. Rao

Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles
MARKETING SCIENCE 1993 12: 230-247. [Abstract] [PDF]  

Magid M. Abraham and Leonard M. Lodish

An Implemented System for Improving Promotion Productivity Using Store Scanner Data
MARKETING SCIENCE 1993 12: 248-269. [Abstract] [PDF]  

Joel L. Horowitz and Jordan J. Louviere

Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models
MARKETING SCIENCE 1993 12: 270-279. [Abstract] [PDF]  

Ruth N. Bolton

Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols
MARKETING SCIENCE 1993 12: 280-303. [Abstract] [PDF]  

Peter S. Fader and James M. Lattin

Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior
MARKETING SCIENCE 1993 12: 304-317. [Abstract] [PDF]  

Elizabeth Hoffman, Dale J. Menkhaus, Dipankar Chakravarti, Ray A. Field, and Glen D. Whipple

Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef
MARKETING SCIENCE 1993 12: 318-338. [Abstract] [PDF]  

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