J. Jeffrey Inman and Leigh McAlister

A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity
MARKETING SCIENCE 1993 12: 339-356. [Abstract] [PDF]  

Itamar Simonson, Stephen Nowlis, and Katherine Lemon

The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality
MARKETING SCIENCE 1993 12: 357-377. [Abstract] [PDF]  

Bruce G. S. Hardie, Eric J. Johnson, and Peter S. Fader

Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
MARKETING SCIENCE 1993 12: 378-394. [Abstract] [PDF]  

Kristiaan Helsen and David C. Schmittlein

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
MARKETING SCIENCE 1993 12: 395-414. [Abstract] [PDF]  

Joel H. Steckel and Wilfried R. Vanhonacker

Cross-Validating Regression Models in Marketing Research
MARKETING SCIENCE 1993 12: 415-427. [Abstract] [PDF]  

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