Marketing Science -- Table of Contents (Winter 1994 , 13 [1])

TABLE OF CONTENTS

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Contents: Winter 1994, Volume 13, Issue 1 [Index by Author] Other Issues:

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Subramanian Balachander and Peter H. Farquhar: Gaining More by Stocking Less: A Competitive Analysis of Product Availability
MARKETING SCIENCE 1994 13: 3-22. [Abstract] [PDF]

Itamar Simonson, Ziv Carmon, and Suzanne O'Curry: Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice
MARKETING SCIENCE 1994 13: 23-40. [Abstract] [PDF]

David C. Schmittlein and Robert A. Peterson: Customer Base Analysis: An Industrial Purchase Process Application
MARKETING SCIENCE 1994 13: 41-67. [Abstract] [PDF]

Birger Wernerfelt: On the Function of Sales Assistance
MARKETING SCIENCE 1994 13: 68-82. [Abstract] [PDF]

Shantanu Dutta, Mark Bergen, and George John: The Governance of Exclusive Territories When Dealers can Bootleg
MARKETING SCIENCE 1994 13: 83-99. [Abstract] [PDF]

Anirudh Dhebar: Durable-Goods Monopolists, Rational Consumers, and Improving Products
MARKETING SCIENCE 1994 13: 100-120. [Abstract] [PDF]