Marketing Science -- Table of Contents (Spring 1994 , 13 [2])

TABLE OF CONTENTS

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Contents: Spring 1994, Volume 13, Issue 2 [Index by Author] Other Issues:

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Murali K. Mantrala, Prabhakant Sinha, and Andris A. Zoltners: Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach
MARKETING SCIENCE 1994 13: 121-144. [Abstract] [PDF]

Jagmohan S. Raju, Sanjay K. Dhar, and Donald G. Morrison: The Effect of Package Coupons on Brand Choice
MARKETING SCIENCE 1994 13: 145-164. [Abstract] [PDF]

A. M. McGahan and Pankaj Ghemawat: Competition to Retain Customers
MARKETING SCIENCE 1994 13: 165-176. [Abstract] [PDF]

Wujin Chu and Woosik Chu: Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent
MARKETING SCIENCE 1994 13: 177-189. [Abstract] [PDF]

J. Miguel Villas-Boas: Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?
MARKETING SCIENCE 1994 13: 190-202. [Abstract] [PDF]