Marketing Science -- Table of Contents (Summer 1994 , 13 [3])

TABLE OF CONTENTS

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Contents: Summer 1994, Volume 13, Issue 3 [Index by Author] Other Issues:

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Frank M. Bass, Trichy V. Krishnan, and Dipak C. Jain: Why the Bass Model Fits without Decision Variables
MARKETING SCIENCE 1994 13: 203-223. [Abstract] [PDF]

Minhi Hahn, Sehoon Park, Lakshman Krishnamurthi, and Andris A. Zoltners: Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model
MARKETING SCIENCE 1994 13: 224-247. [Abstract] [PDF]

Asim Ansari, Nicholas Economides, and Avijit Ghosh: Competitive Positioning in Markets with Nonuniform Preferences
MARKETING SCIENCE 1994 13: 248-273. [Abstract] [PDF]

Minakshi Trivedi, Frank M. Bass, and Ram C. Rao: A Model of Stochastic Variety-Seeking
MARKETING SCIENCE 1994 13: 274-297. [Abstract] [PDF]

Birger Wernerfelt: Selling Formats for Search Goods
MARKETING SCIENCE 1994 13: 298-309. [Abstract] [PDF]

David J. Braden and Shmuel S. Oren: Nonlinear Pricing to Produce Information
MARKETING SCIENCE 1994 13: 310-326. [Abstract] [PDF]