John R. Hauser, Duncan I. Simester, and Birger Wernerfelt

Customer Satisfaction Incentives
MARKETING SCIENCE 1994 13: 327-350. [Abstract] [PDF]  

Aradhna Krishna

The Impact of Dealing Patterns on Purchase Behavior
MARKETING SCIENCE 1994 13: 351-373. [Abstract] [PDF]  

Martin A. Koschat and Darius J. Sabavala

The Effects of Television Advertising on Local Telephone Usage: Exploratory Data Analysis and Response Modeling
MARKETING SCIENCE 1994 13: 374-391. [Abstract] [PDF]  

Devavrat Purohit

What Should You Do When Your Competitors Send in the Clones?
MARKETING SCIENCE 1994 13: 392-411. [Abstract] [PDF]  

Barrie R. Nault and Albert S. Dexter

Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities
MARKETING SCIENCE 1994 13: 412-423. [Abstract] [PDF]  

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