Frank M. Bass and Jerry Wind

Introduction to the Special Issue: Empirical Generalizations in Marketing
MARKETING SCIENCE 1995 14: G1-G5. [Abstract] [PDF]  

Frank M. Bass

Empirical Generalizations and Marketing Science: A Personal View
MARKETING SCIENCE 1995 14: G6-G19. [Abstract] [PDF]  

A. S. C. Ehrenberg

Empirical Generalisations, Theory, and Method
MARKETING SCIENCE 1995 14: G20-G28. [Abstract] [PDF]  

Patrick Barwise

Good Empirical Generalizations
MARKETING SCIENCE 1995 14: G29-G35. [Abstract] [PDF]  

John U. Farley, Donald R. Lehmann, and Alan Sawyer

Empirical Marketing Generalization Using Meta-Analysis
MARKETING SCIENCE 1995 14: G36-G46. [Abstract] [PDF]  

Jehoshua Eliashberg, Gary L. Lilien, and Nam Kim

Searching for Generalizations in Business Marketing Negotiations
MARKETING SCIENCE 1995 14: G47-G60. [Abstract] [PDF]  

Donald G. Morrison and Jorge Silva-Risso

A Latent Look at Empirical Generalizations
MARKETING SCIENCE 1995 14: G61-G70. [Abstract] [PDF]  

Mark Uncles, Andrew Ehrenberg, and Kathy Hammond

Patterns of Buyer Behavior: Regularities, Models, and Extensions
MARKETING SCIENCE 1995 14: G71-G78. [Abstract] [PDF]  

Vijay Mahajan, Eitan Muller, and Frank M. Bass

Diffusion of New Products: Empirical Generalizations and Managerial Uses
MARKETING SCIENCE 1995 14: G79-G88. [Abstract] [PDF]  

Ram C. Rao, Ramesh V. Arjunji, and B. P. S. Murthi

Game Theory and Empirical Generalizations Concerning Competitive Promotions
MARKETING SCIENCE 1995 14: G89-G100. [Abstract] [PDF]  

Rajiv Lal and V. Padmanabhan

Competitive Response and Equilibria
MARKETING SCIENCE 1995 14: G101-G108. [Abstract] [PDF]  

Marnik G. Dekimpe and Dominique M. Hanssens

Empirical Generalizations About Market Evolution and Stationarity
MARKETING SCIENCE 1995 14: G109-G121. [Abstract] [PDF]  

Robert C. Blattberg, Richard Briesch, and Edward J. Fox

How Promotions Work
MARKETING SCIENCE 1995 14: G122-G132. [Abstract] [PDF]  

Leonard M. Lodish, Magid M. Abraham, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising
MARKETING SCIENCE 1995 14: G133-G140. [Abstract] [PDF]  

Robert P. Leone

Generalizing What Is Known About Temporal Aggregation and Advertising Carryover
MARKETING SCIENCE 1995 14: G141-G150. [Abstract] [PDF]  

Anil Kaul and Dick R. Wittink

Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price
MARKETING SCIENCE 1995 14: G151-G160. [Abstract] [PDF]  

Gurumurthy Kalyanaram and Russell S. Winer

Empirical Generalizations from Reference Price Research
MARKETING SCIENCE 1995 14: G161-G169. [Abstract] [PDF]  

Gilles Laurent, Jean-Noël Kapferer, and Françoise Roussel

The Underlying Structure of Brand Awareness Scores
MARKETING SCIENCE 1995 14: G170-G179. [Abstract] [PDF]  

Robert Meyer and Eric J. Johnson

Empirical Generalizations in the Modeling of Consumer Choice
MARKETING SCIENCE 1995 14: G180-G189. [Abstract] [PDF]  

David J. Reibstein and Paul W. Farris

Market Share and Distribution: A Generalization, a Speculation, and Some Implications
MARKETING SCIENCE 1995 14: G190-G202. [Abstract] [PDF]  

Claes Fornell

The Quality of Economic Output: Empirical Generalizations About Its Distribution and Relationship to Market Share
MARKETING SCIENCE 1995 14: G203-G211. [Abstract] [PDF]  

Gurumurthy Kalyanaram, William T. Robinson, and Glen L. Urban

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research
MARKETING SCIENCE 1995 14: G212-G221. [Abstract] [PDF]  

William Boulding and Richard Staelin

Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending
MARKETING SCIENCE 1995 14: G222-G236. [Abstract] [PDF]  

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