Marnik G. Dekimpe and Dominique M. Hanssens

The Persistence of Marketing Effects on Sales
MARKETING SCIENCE 1995 14: 1-21. [Abstract] [PDF]  

Srinath Gopalakrishna and Gary L. Lilien

A Three-Stage Model of Industrial Trade Show Performance
MARKETING SCIENCE 1995 14: 22-42. [Abstract] [PDF]  

Eitan Gerstner and James D. Hess

Pull Promotions and Channel Coordination
MARKETING SCIENCE 1995 14: 43-60. [Abstract] [PDF]  

Eileen Bridges, Chi Kin (Bennett) Yim, and Richard A. Briesch

A High-Tech Product Market Share Model with Customer Expectations
MARKETING SCIENCE 1995 14: 61-81. [Abstract] [PDF]  

Eric A. Greenleaf

The Impact of Reference Price Effects on the Profitability of Price Promotions
MARKETING SCIENCE 1995 14: 82-104. [Abstract] [PDF]  

Jeongwen Chiang

Competing Coupon Promotions and Category Sales
MARKETING SCIENCE 1995 14: 105-122. [Abstract] [PDF]  

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