Marketing Science
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Contents: Summer 1995, Volume 14, Issue 3   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Paul E. Green and Abba M. Krieger

MARKETING SCIENCE 1995 14: 253-270. [Abstract] [PDF]  

Gerard J. Tellis and Fred S. Zufryden

MARKETING SCIENCE 1995 14: 271-299. [Abstract] [PDF]  

Makoto Abe

MARKETING SCIENCE 1995 14: 300-325. [Abstract] [PDF]  

Wayne S. Desarbo and Kamel Jedidi

MARKETING SCIENCE 1995 14: 326-342. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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