Marketing Science -- Table of Contents (Fall 1995 , 14 [4])

TABLE OF CONTENTS

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Contents: Fall 1995, Volume 14, Issue 4 [Index by Author] Other Issues:

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Wujin Chu and Preyas S. Desai: Channel Coordination Mechanisms for Customer Satisfaction
MARKETING SCIENCE 1995 14: 343-359. [Abstract] [PDF]

Charles A. Ingene and Mark E. Parry: Channel Coordination When Retailers Compete
MARKETING SCIENCE 1995 14: 360-377. [Abstract] [PDF]

Jan Roelf Bult and Tom Wansbeek: Optimal Selection for Direct Mail
MARKETING SCIENCE 1995 14: 378-394. [Abstract] [PDF]

Greg Shaffer and Z. John Zhang: Competitive Coupon Targeting
MARKETING SCIENCE 1995 14: 395-416. [Abstract] [PDF]

Nancy A. Lutz and V. Padmanabhan: Why Do We Observe Minimal Warranties?
MARKETING SCIENCE 1995 14: 417-441. [Abstract] [PDF]

Sridhar Moorthy and Kannan Srinivasan: Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs
MARKETING SCIENCE 1995 14: 442-466. [Abstract] [PDF]