Tülin Erdem and Michael P. Keane

Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
MARKETING SCIENCE 1996 15: 1-20. [Abstract] [PDF]  

Rajiv Lal, John D. C. Little, and J. Miguel Villas-Boas

A Theory of Forward Buying, Merchandising, and Trade Deals
MARKETING SCIENCE 1996 15: 21-37. [Abstract] [PDF]  

William R. Dillon and Sunil Gupta

A Segment-Level Model of Category Volume and Brand Choice
MARKETING SCIENCE 1996 15: 38-59. [Abstract] [PDF]  

Praveen K. Kopalle, Ambar G. Rao, and João L. Assunção

Asymmetric Reference Price Effects and Dynamic Pricing Policies
MARKETING SCIENCE 1996 15: 60-85. [Abstract] [PDF]  

Deepak Agrawal

Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence
MARKETING SCIENCE 1996 15: 86-108. [Abstract] [PDF]  

Joel H. Steckel and Wilfried R. Vanhonacker

Addendum to "Cross-Validating Regression Models in Marketing Research" Vol. 12, No. 4, Fall 1993, pp. 415–427
MARKETING SCIENCE 1996 15: 109. [Abstract] [PDF]  

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