Mohanbir S. Sawhney and Jehoshua Eliashberg

A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures
MARKETING SCIENCE 1996 15: 113-131. [Abstract] [PDF]  

Rajiv Lal and Chakravarthi Narasimhan

The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory
MARKETING SCIENCE 1996 15: 132-151. [Abstract] [PDF]  

Wagner A. Kamakura, Byung-Do Kim, and Jonathan Lee

Modeling Preference and Structural Heterogeneity in Consumer Choice
MARKETING SCIENCE 1996 15: 152-172. [Abstract] [PDF]  

Peter J. Lenk, Wayne S. DeSarbo, Paul E. Green, and Martin R. Young

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
MARKETING SCIENCE 1996 15: 173-191. [Abstract] [PDF]  

Sanjay K. Dhar, Donald G. Morrison, and Jagmohan S. Raju

The Effect of Package Coupons on Brand Choice: An Epilogue on Profits
MARKETING SCIENCE 1996 15: 192-203. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.