Kirthi Kalyanam

Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach
MARKETING SCIENCE 1996 15: 207-221. [Abstract] [PDF]  

Douglas Bowman and Hubert Gatignon

Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share
MARKETING SCIENCE 1996 15: 222-242. [Abstract] [PDF]  

Purushottam Papatla

A Multiplicative Fixed-Effects Model of Consumer Choice
MARKETING SCIENCE 1996 15: 243-261. [Abstract] [PDF]  

Füsun Gönül and Kannan Srinivasan

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model
MARKETING SCIENCE 1996 15: 262-279. [Abstract] [PDF]  

Rishin Roy, Pradeep K. Chintagunta, and Sudeep Haldar

A Framework for Investigating Habits, "The Hand of the Past," and Heterogeneity in Dynamic Brand Choice
MARKETING SCIENCE 1996 15: 280-299. [Abstract] [PDF]  

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