Marketing Science
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Contents: Fall 1996, Volume 15, Issue 4   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Dan Horsky and Paul Nelson

MARKETING SCIENCE 1996 15: 301-320. [Abstract] [PDF]  

Peter E. Rossi, Robert E. McCulloch, and Greg M. Allenby

MARKETING SCIENCE 1996 15: 321-340. [Abstract] [PDF]  

Roger J. Calantone, Jeffrey B. Schmidt, and X. Michael Song

MARKETING SCIENCE 1996 15: 341-358. [Abstract] [PDF]  

Tülin Erdem

MARKETING SCIENCE 1996 15: 359-378. [Abstract] [PDF]  

Bart J. Bronnenberg and Luc Wathieu

MARKETING SCIENCE 1996 15: 379-394. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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