Marketing Science
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Contents: Winter 1997, Volume 16, Issue 1   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Paul R. Messinger and Chakravarthi Narasimhan

MARKETING SCIENCE 1997 16: 1-23. [Abstract] [PDF]  

Miklos Sarvary and Philip M. Parker

MARKETING SCIENCE 1997 16: 24-38. [Abstract] [PDF]  

Kamel Jedidi, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo

MARKETING SCIENCE 1997 16: 39-59. [Abstract] [PDF]  

Rajiv Lal and Ram Rao

MARKETING SCIENCE 1997 16: 60-80. [Abstract] [PDF]  

V. Padmanabhan and I. P. L. Png

MARKETING SCIENCE 1997 16: 81-94. [Abstract] [PDF]  


MARKETING SCIENCE 1997 16: 95-96. [Abstract] [PDF]  


To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.


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