Marketing Science -- Table of Contents (Spring 1997 , 16 [2])

TABLE OF CONTENTS

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Contents: Spring 1997, Volume 16, Issue 2 [Index by Author] Other Issues:

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

J. Jeffrey Inman, James S. Dyer, and Jianmin Jia: A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation
MARKETING SCIENCE 1997 16: 97-111. [Abstract] [PDF]

Martin A. Lariviere and V. Padmanabhan: Slotting Allowances and New Product Introductions
MARKETING SCIENCE 1997 16: 112-128. [Abstract] [PDF]

Eugene W. Anderson, Claes Fornell, and Roland T. Rust: Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
MARKETING SCIENCE 1997 16: 129-145. [Abstract] [PDF]

R. Venkatesh and Vijay Mahajan: Products with Branded Components: An Approach for Premium Pricing and Partner Selection
MARKETING SCIENCE 1997 16: 146-165. [Abstract] [PDF]

Kirthi Kalyanam and Daniel S. Putler: Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
MARKETING SCIENCE 1997 16: 166-181. [Abstract] [PDF]