Eunkyu Lee and Richard Staelin

Vertical Strategic Interaction: Implications for Channel Pricing Strategy
MARKETING SCIENCE 1997 16: 185-207. [Abstract] [PDF]  

Sanjay K. Dhar and Stephen J. Hoch

Why Store Brand Penetration Varies by Retailer
MARKETING SCIENCE 1997 16: 208-227. [Abstract] [PDF]  

Devavrat Purohit

Dual Distribution Channels: The Competition Between Rental Agencies and Dealers
MARKETING SCIENCE 1997 16: 228-245. [Abstract] [PDF]  

John R. Hauser, Duncan I. Simester, and Birger Wernerfelt

Side Payments in Marketing
MARKETING SCIENCE 1997 16: 246-255. [Abstract] [PDF]  

Peter N. Golder and Gerard J. Tellis

Will It Every Fly? Modeling the Takeoff of Really New Consumer Durables
MARKETING SCIENCE 1997 16: 256-270. [Abstract] [PDF]  

Venkatesh Shankar

Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
MARKETING SCIENCE 1997 16: 271-293. [Abstract] [PDF]  

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