Piyush Kumar, Manohar U. Kalwani, and Maqbool Dada

The Impact of Waiting Time Guarantees on Customers' Waiting Experiences
MARKETING SCIENCE 1997 16: 295-314. [Abstract] [PDF]  

Alan L. Montgomery

Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data
MARKETING SCIENCE 1997 16: 315-337. [Abstract] [PDF]  

Christophe Van den Bulte and Gary L. Lilien

Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models
MARKETING SCIENCE 1997 16: 338-353. [Abstract] [PDF]  

William P. Putsis, Jr., Sridhar Balasubramanian, Edward W. Kaplan, and Subrata K. Sen

Mixing Behavior in Cross-Country Diffusion
MARKETING SCIENCE 1997 16: 354-369. [Abstract] [PDF]  

Patricia M. West, Patrick L. Brockett, and Linda L. Golden

A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice
MARKETING SCIENCE 1997 16: 370-391. [Abstract] [PDF]  

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