Drazen Prelec and George Loewenstein

The Red and the Black: Mental Accounting of Savings and Debt
MARKETING SCIENCE 1998 17: 4-28. [Abstract] [PDF] [References]  

Neeraj Arora, Greg M. Allenby, and James L. Ginter

A Hierarchical Bayes Model of Primary and Secondary Demand
MARKETING SCIENCE 1998 17: 29-44. [Abstract] [PDF] [References]  

Ruth N. Bolton

A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
MARKETING SCIENCE 1998 17: 45-65. [Abstract] [PDF] [References]  

David R. Bell and James M. Lattin

Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP
MARKETING SCIENCE 1998 17: 66-88. [Abstract] [PDF] [References]  

Erratum to "Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models" by Van den Bulte and Lilien
MARKETING SCIENCE 1998 17: 89. [Abstract] [PDF]  

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