Sridhar Balasubramanian

Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers
MARKETING SCIENCE 1998 17: 181-195. [Abstract] [PDF] [References]  

Bernd Skiera and Sönke Albers

COSTA: Contribution Optimizing Sales Territory Alignment
MARKETING SCIENCE 1998 17: 196-213. [Abstract] [PDF] [References]  

Prasad A. Naik, Murali K. Mantrala, and Alan G. Sawyer

Planning Media Schedules in the Presence of Dynamic Advertising Quality
MARKETING SCIENCE 1998 17: 214-235. [Abstract] [PDF] [References]  

Rinus Haaijer, Michel Wedel, Marco Vriens, and Tom Wansbeek

Utility Covariances and Context Effects in Conjoint MNP Models
MARKETING SCIENCE 1998 17: 236-252. [Abstract] [PDF] [References]  

Pradeep K. Chintagunta

Inertia and Variety Seeking in a Model of Brand-Purchase Timing
MARKETING SCIENCE 1998 17: 253-270. [Abstract] [PDF] [References]  

Richard Staelin

Editorial: A Discussion of Bait and Switch
MARKETING SCIENCE 1998 17: 271-272. [Abstract] [PDF] [References]  

William L. Wilkie, Carl F. Mela, and Gregory T. Gundlach

Does "Bait and Switch" Really Benefit Consumers?
MARKETING SCIENCE 1998 17: 273-282. [Abstract] [PDF] [References]  

James D. Hess and Eitan Gerstner

Yes, "Bait and Switch" Really Benefits Consumers
MARKETING SCIENCE 1998 17: 283-289. [Abstract] [PDF] [References]  

William L. Wilkie, Carl F. Mela, and Gregory T. Gundlach

Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ...
MARKETING SCIENCE 1998 17: 290-293. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 1998 17: 294-295. [Abstract] [PDF]  

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