Richard Staelin

Last Reflections of the Editor
MARKETING SCIENCE 1998 17: 297-300. [Abstract] [PDF] [References]  

Sudheer Gupta and Richard Loulou

Process Innovation, Product Differentiation, and Channel Structure: Strategic Incentives in a Duopoly
MARKETING SCIENCE 1998 17: 301-316. [Abstract] [PDF] [References]  

Klaus Wertenbroch

Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice
MARKETING SCIENCE 1998 17: 317-337. [Abstract] [PDF] [References]  

Ganesh Iyer

Coordinating Channels Under Price and Nonprice Competition
MARKETING SCIENCE 1998 17: 338-355. [Abstract] [PDF] [References]  

Taylor Randall, Karl Ulrich, and David Reibstein

Brand Equity and Vertical Product Line Extent
MARKETING SCIENCE 1998 17: 356-379. [Abstract] [PDF] [References]  

Ajay Kalra, Surendra Rajiv, and Kannan Srinivasan

Response to Competitive Entry: A Rationale for Delayed Defensive Reaction
MARKETING SCIENCE 1998 17: 380-405. [Abstract] [PDF] [References]  

Ravi Anupindi, Maqbool Dada, and Sachin Gupta

Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products
MARKETING SCIENCE 1998 17: 406-423. [Abstract] [PDF] [References]  

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