Kamel Jedidi, Carl F. Mela, and Sunil Gupta

Managing Advertising and Promotion for Long-Run Profitability
MARKETING SCIENCE 1999 18: 1-22. [Abstract] [PDF] [References]  

Raj Sethuraman, V. Srinivasan, and Doyle Kim

Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations
MARKETING SCIENCE 1999 18: 23-41. [Abstract] [PDF] [References]  

Preyas S. Desai and Devavrat Purohit

Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling
MARKETING SCIENCE 1999 18: 42-58. [Abstract] [PDF] [References]  

Sang Yong Kim and Richard Staelin

Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment
MARKETING SCIENCE 1999 18: 59-76. [Abstract] [PDF] [References]  

Roland T. Rust, J. Jeffrey Inman, Jianmin Jia, and Anthony Zahorik

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions
MARKETING SCIENCE 1999 18: 77-92. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 1999 18: 93-94. [Abstract] [PDF]  

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