Richard Staelin

Introduction to the Special Issue on Managerial Decision Making
MARKETING SCIENCE 1999 18: 195. [Abstract] [PDF]  

Berend Wierenga, Gerrit H. Van Bruggen, and Richard Staelin

The Success of Marketing Management Support Systems
MARKETING SCIENCE 1999 18: 196-207. [Abstract] [PDF] [References]  

Yuxin Chen, James D. Hess, Ronald T. Wilcox, and Z. John Zhang

Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management
MARKETING SCIENCE 1999 18: 208-229. [Abstract] [PDF] [References]  

Christina L. Brown

"Do the Right Thing:" Diverging Effects of Accountability in a Managerial Context
MARKETING SCIENCE 1999 18: 230-246. [Abstract] [PDF] [References]  

Randolph E. Bucklin and Sunil Gupta

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
MARKETING SCIENCE 1999 18: 247-273. [Abstract] [PDF] [References]  

Jorge M. Silva-Risso, Randolph E. Bucklin, and Donald G. Morrison

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars
MARKETING SCIENCE 1999 18: 274-300. [Abstract] [PDF] [References]  

Lee G. Cooper, Penny Baron, Wayne Levy, Michael Swisher, and Paris Gogos

PromoCast^TM: A New Forecasting Method for Promotion Planning
MARKETING SCIENCE 1999 18: 301-316. [Abstract] [PDF] [References]  

Praveen K. Kopalle, Carl F. Mela, and Lawrence Marsh

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications
MARKETING SCIENCE 1999 18: 317-332. [Abstract] [PDF] [References]  

Jacob Goldenberg, David Mazursky, and Sorin Solomon

The Fundamental Templates of Quality Ads
MARKETING SCIENCE 1999 18: 333-351. [Abstract] [PDF] [References]  

Sanjeev Swami, Jehoshua Eliashberg, and Charles B. Weinberg

SilverScreener: A Modeling Approach to Movie Screens Management
MARKETING SCIENCE 1999 18: 352-372. [Abstract] [PDF] [References]  

Mitzi Montoya-Weiss and Roger J. Calantone

Development and Implementation of a Segment Selection Procedure for Industrial Product Markets
MARKETING SCIENCE 1999 18: 373-395. [Abstract] [PDF] [References]  

Sachin Gupta, Dipak C. Jain, and Mohanbir S. Sawhney

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television
MARKETING SCIENCE 1999 18: 396-416. [Abstract] [PDF] [References]  

Anil Gaba and Ajay Kalra

Risk Behavior in Response to Quotas and Contests
MARKETING SCIENCE 1999 18: 417-434. [Abstract] [PDF] [References]  

Peter M. Noble and Thomas S. Gruca

Industrial Pricing: Theory and Managerial Practice
MARKETING SCIENCE 1999 18: 435-454. [Abstract] [PDF] [References]  

George E. Cressman, Jr

Commentary on "Industrial Pricing: Theory and Mangerial Practice"
MARKETING SCIENCE 1999 18: 455-457. [Abstract] [PDF] [References]  

Peter M. Noble and Thomas S. Gruca

Response to the Comments on "Industrial Pricing: Theory and Managerial Practice"
MARKETING SCIENCE 1999 18: 458-459. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 1999 18: 460-462. [Abstract] [PDF]  

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