William Boulding, Ajay Kalra, and Richard Staelin

The Quality Double Whammy
MARKETING SCIENCE 1999 18: 463-484. [Abstract] [PDF] [References]  

Rajiv Lal and Miklos Sarvary

When and How Is the Internet Likely to Decrease Price Competition?
MARKETING SCIENCE 1999 18: 485-503. [Abstract] [PDF] [References]  

David R. Bell, Jeongwen Chiang, and V. Padmanabhan

The Decomposition of Promotional Response: An Empirical Generalization
MARKETING SCIENCE 1999 18: 504-526. [Abstract] [PDF] [References]  

Stephen J. Hoch, Eric T. Bradlow, and Brian Wansink

The Variety of an Assortment
MARKETING SCIENCE 1999 18: 527-546. [Abstract] [PDF] [References]  

Shantanu Dutta, Om Narasimhan, and Surendra Rajiv

Success in High-Technology Markets: Is Marketing Capability Critical?
MARKETING SCIENCE 1999 18: 547-568. [Abstract] [PDF] [References]  

Alan L. Montgomery and Eric T. Bradlow

Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing
MARKETING SCIENCE 1999 18: 569-583. [Abstract] [PDF] [References]  

Rick L. Andrews and Ajay K. Manrai

MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
MARKETING SCIENCE 1999 18: 584-604. [Abstract] [PDF] [References]  

Eyal Biyalogorsky, Ziv Carmon, Gila E. Fruchter, and Eitan Gerstner

Research Note: Overselling with Opportunistic Cancellations
MARKETING SCIENCE 1999 18: 605-610. [Abstract] [PDF] [References]  

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