Marketing Science
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Contents: Winter 2000, Volume 19, Issue 1   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Donna L. Hoffman

MARKETING SCIENCE 2000 19: 1-3. [Abstract] [PDF] [References]  

Gerald Häubl and Valerie Trifts

MARKETING SCIENCE 2000 19: 4-21. [Abstract] [PDF] [References]  

Thomas P. Novak, Donna L. Hoffman, and Yiu-Fai Yung

MARKETING SCIENCE 2000 19: 22-42. [Abstract] [PDF] [References]  

Eric T. Bradlow and David C. Schmittlein

MARKETING SCIENCE 2000 19: 43-62. [Abstract] [PDF] [References]  

Yannis Bakos and Erik Brynjolfsson

MARKETING SCIENCE 2000 19: 63-82. [Abstract] [PDF] [References]  

John G. Lynch, Jr. and Dan Ariely

MARKETING SCIENCE 2000 19: 83-103. [Abstract] [PDF] [References]  


MARKETING SCIENCE 2000 19: 104. [Abstract] [PDF]  


To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.


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