Michel Wedel and Rik Pieters

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings
MARKETING SCIENCE 2000 19: 297-312. [Abstract] [PDF] [References]  

Chakravarthi Narasimhan and Z. John Zhang

Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs
MARKETING SCIENCE 2000 19: 313-327. [Abstract] [PDF] [References]  

Asim Ansari, Kamel Jedidi, and Sharan Jagpal

A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models
MARKETING SCIENCE 2000 19: 328-347. [Abstract] [PDF] [References]  

Mrinal Ghosh and George John

Experimental Evidence for Agency Models of Salesforce Compensation
MARKETING SCIENCE 2000 19: 348-365. [Abstract] [PDF] [References]  

Christophe Van den Bulte

New Product Diffusion Acceleration: Measurement and Analysis
MARKETING SCIENCE 2000 19: 366-380. [Abstract] [PDF] [References]  

Preyas S. Desai

Multiple Messages to Retain Retailers: Signaling New Product Demand
MARKETING SCIENCE 2000 19: 381-389. [Abstract] [PDF] [References]  

Hao Zhao

Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model
MARKETING SCIENCE 2000 19: 390-396. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2000 19: 397-398. [Abstract] [PDF]  

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