Marketing Science
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Contents: Spring 1983, Volume 2, Issue 2   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Richard P. Bagozzi and Alvin J. Silk

MARKETING SCIENCE 1983 2: 95-134. [Abstract] [PDF]  

Shlomo Kalish

MARKETING SCIENCE 1983 2: 135-159. [Abstract] [PDF]  

Timothy W. McGuire and Richard Staelin

MARKETING SCIENCE 1983 2: 161-191. [Abstract] [PDF]  

Richard C. Morey and John M. McCann

MARKETING SCIENCE 1983 2: 193-202. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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