Marketing Science
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Contents: Spring 2001, Volume 20, Issue 2   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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Front Matter (PDF)
To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Byung-Do Kim, Mengze Shi, and Kannan Srinivasan

MARKETING SCIENCE 2001 20: 99-120. [Abstract] [PDF] [References]  

Eric T. Anderson and Duncan I. Simester

MARKETING SCIENCE 2001 20: 121-142. [Abstract] [PDF] [References]  

Pradeep Bhardwaj

MARKETING SCIENCE 2001 20: 143-169. [Abstract] [PDF] [References]  

Ajay Kalra and Mengze Shi

MARKETING SCIENCE 2001 20: 170-193. [Abstract] [PDF] [References]  

Shun Yin Lam, Mark Vandenbosch, John Hulland, and Michael Pearce

MARKETING SCIENCE 2001 20: 194-215. [Abstract] [PDF] [References]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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