Marketing Science
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Contents: Summer 2001, Volume 20, Issue 3   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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Front Matter (PDF)
To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Jinhong Xie and Steven M. Shugan

MARKETING SCIENCE 2001 20: 219-243. [Abstract] [PDF] [References]  

K. Sudhir

MARKETING SCIENCE 2001 20: 244-264. [Abstract] [PDF] [References]  

Preyas S. Desai

MARKETING SCIENCE 2001 20: 265-283. [Abstract] [PDF] [References]  

Bart J. Bronnenberg and Vijay Mahajan

MARKETING SCIENCE 2001 20: 284-299. [Abstract] [PDF] [References]  

Yuxin Chen, Chakravarthi Narasimhan, and Z. John Zhang

MARKETING SCIENCE 2001 20: 300-314. [Abstract] [PDF] [References]  

Eric T. Anderson and Duncan I. Simester

MARKETING SCIENCE 2001 20: 315-327. [Abstract] [PDF] [References]  


To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.


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