Brian T. Ratchford

Editorial
MARKETING SCIENCE 2001 20: iii-iv. [PDF]  

Joel H. Steckel and Ed Brody

2001: A Marketing Odyssey
MARKETING SCIENCE 2001 20: 331-336. [PDF]  

David B. Montgomery

Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
MARKETING SCIENCE 2001 20: 337-348. [PDF] [References]  

Donald G. Morrison

Founding Marketing Science
MARKETING SCIENCE 2001 20: 357-359. [PDF]  

Frank M. Bass

Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science
MARKETING SCIENCE 2001 20: 360-363. [PDF] [References]  

John D. C. Little

The History of the Marketing College Is a Work in Progress
MARKETING SCIENCE 2001 20: 364-372. [PDF] [References]  

Lewis G. Pringle

The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
MARKETING SCIENCE 2001 20: 373-381. [PDF]  

Nanda Kumar, Surendra Rajiv, and Abel Jeuland

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
MARKETING SCIENCE 2001 20: 382-404. [Abstract] [PDF] [References]  

Robert E. Krider, Priya Raghubir, and Aradhna Krishna

Pizzas: or Square? Psychophysical Biases in Area Comparisons
MARKETING SCIENCE 2001 20: 405-425. [Abstract] [PDF] [References]  

Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel, and M. Kim Saxton

The Spatial Representation of Market Information
MARKETING SCIENCE 2001 20: 426-441. [Abstract] [PDF] [References]  

Pradeep K. Chintagunta

Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
MARKETING SCIENCE 2001 20: 442-456. [Abstract] [PDF] [References]  

Special Section on History of Marketing Science:

Dick R. Wittink

Market Measurement and Analysis: The First "Marketing Science" Conference
MARKETING SCIENCE 2001 20: 349-356. [Abstract] [PDF] [References]  

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